Reddoor

Luxury Auctions

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Silver Preferred Agent with Concierge Auctions

Let me work with you to get your Luxury Real Estate to Auction, and maximize its potential with buyers all over the world!

Properties Suited for Auction

The properties that benefit most from auction have a motivated seller, are unique, in a challenging market, vacation destination, or remote location—or a combination of these.

A MOTIVATED SELLER

When a homeowner prioritizes selling quickly, the auction process answers that need—approximately 60 days from launch to close.

A UNIQUE PROPERTY

Unique properties—whether by design, location, amenities, purpose, or price point—usually require a very specific buyer from a smaller buyer pool. Our global outreach allows us to present luxury properties to these niche buyers.

A CHALLENGING MARKET

By re-framing the schedule around a set sale date, auctions create a sense of urgency and excitement and bring buyers to the table ready to bid.

AN OVERPRICED LISTING

In a situation where a property is generally overpriced it can sit accumulating days on market. Research

has shown that the amount of time a listing remains on the market can have a direct negative impact on the ultimate sales price of the property. Auctions can alleviate the challenge of days on market.

VACATION DESTINATION

Concierge Auctions reaches beyond the local market to luxury buyers in key feeder markets for the locale. Auctioning allows sellers set a sale date during the area’s peak selling season.

REMOTE LOCATION

Some of the most spectacular homes are in remote locations. It can be difficult to reach the right buyer. Concierge Auctions marketing reaches global buyers ready to compete for these properties.

10 Benefits of Auction

Our auction format attracts both seller side and buyer side interest as a profitable way to sell and buy homes.

1. GOING, GOING, GONE!

Many clients already buy and sell art, collectibles, and luxury cars at auction. Because they are comfortable with auctions, working with Concierge Auctions is a natural next step.

2. TIMING

With traditional real estate transactions, the timing of a sale is determined by the market. By using auctions, sellers have control over when their property will sell.

3. EXTENSIVE, PROPRIETARY DATABASE

Concierge Auctions has the largest footprint of any real estate auction marketplace—owning 90%+ of the luxury auction sphere. We have invested more than $20 million dollars in growing our database—now totaling more than 850,000 people, including qualified high-net- worth buyers, agents, and industry experts.

4. COMPETITION FROM MULTIPLE BIDDERS

Our global marketing introduces each property to an extraordinary number of qualified buyers—typically resulting in 3 to 7 bidders per property competing in a transparent bidding war. Bidders come to win and the competition drives up the price. The result is a winning bid that reflects the true market value.

5. TRANSPARENCY

From our first conversation until closing, we are committed to full transparency with you and your seller. We will explain how the auction process works, what we will deliver, and what your seller can expect when the auction is live. Before each auction opens, we provide the starting bid range, bidder lineup, and all exposure metrics to the seller so that they are fully informed of what to expect.

6. VETTED BUYERS

We vet every bidder before a bid is placed. Prior to the auction, bidders must sign our Auction Terms & Conditions and wire a deposit into an escrow account. They must also provide a bank letter stating proof of funds with the ability to close in 1–4 weeks.

7. EXCLUSIVE

We know every luxury home and select only the best. One of every 20, to be exact. The result? Buyers have direct access to incredible deals on the world’s finest properties.

8. FOCUSED ATTENTION

Each property is assigned a team of specialists. Their focus? You and your client. As an agent, it is neither feasible nor profitable to solely focus on one listing. We provide a dedicated auction team who fields opportunities, promotes the auction, and hosts scheduled showings from launch to auction.

9. NOT DISTRESSED. AT ALL.

None of our assets are distressed—quite the opposite, in fact. The properties we auction regularly break multi-year records for the highest sale in their market. To date, we have broken five world records for highest sale price at auction. We have many repeat agents and sellers who, from the start, are choosing the auction format for their listing.

10. MITIGATE DAYS ON MARKET

The number one issue affecting the final sale price for luxury homes is Days On Market. Every day a property is on the market decreases a buyer’s perception of its value. With a quick online search, buyers can clearly see the full history of a property including total Days On Market, price history, every listing agent hired, every price reduction made, and every time a property has been de-listed and re-listed. With our global outreach, we mitigate the issue of Days On Market by introducing listings to scores of potential buyers, creating urgency in the market with a certain sale date, often resulting in multiple, vetted bidders and a closing within 1–4 weeks from start to finish. There is no better way to orchestrate a sale on your seller’s timeline.

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Experience real estate at its finest with Red Door. Whether you’re looking for a home or an investment opportunity, we’re here to make it happen. Contact us today and let’s get started!